ALC – Acceptance Life Coaching | Brand Identity Case Study

ALC

Acceptance Life Coaching

Brand
Symbolization

Our logo symbolizes the letter A + Freedom + Happiness, promoting self-acceptance and personal growth through engaging visual elements resonating with joy and happiness.

ALC logo construction grid with brand, designer and year details
ACCEPTANCE · LIFESTYLE · CIRCLE ·
Letter A plus Freedom plus Happiness equals the ALC logo

Video

ACCEPTANCE · LIFESTYLE · CIRCLE ·

Color Palette

HEX: #003459
RGB: 0, 52, 89
CMYK: 100, 81, 39, 32
HEX: #005C9E
RGB: 0, 92, 158
CMYK: 96, 68, 9, 1
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HEX: #003459
RGB: 0, 52, 89
CMYK: 100, 81, 39, 32
Copied
HEX: #FDA10E
RGB: 253, 161, 14
CMYK: 0, 43, 100, 0
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HEX: #0C0C0C
RGB: 12, 12, 12
CMYK: 74, 67, 66, 85%
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HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
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Digital
Presence

We've developed a website and online resource imagery that captures our client's distinct digital persona, showcased through our tailored design.

ALC app icon on a phone home screen
Acceptance Life Coaching website in a browser window
Roll-up banner: Meet the Coach, Riddhi Saboo Tahalramani
ALC card decks, toolkit and Beyond Coincidence book

Custom
Imagery

Incorporate visuals that resonate with brand identity, product visuals, and social presence that reflect the journey from self-reflection to self-acceptance.

ALC exhibition booth: Acceptance Changes Everything
ALC website on a laptop with daily positivity ritual
Affirmation of the Day page on a laptop
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