Design

What Are Signature Brand Assets and How Can They Elevate Your Brand?

Learn why signature brand assets are crucial for brand recognition, recall, and differentiation in a competitive marketplace. With so much competition in the marketplace these days, it is not enough for brands to be simply recognizable. They must be immediately unforgettable. Distinctive brand assets are non-brand-name specific characteristics that are instantly seared into our memory. […]

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Discover the story behind McDonald’s famous logo and branding.

Learn how the Golden Arches became a symbol of quality and a favourite for people all around the world. McDonalds: The fast-food restaurant chain that revolutionised the restaurant industry. McDonalds was once a single burger joint. Now it’s worth $106.4 billion and is the world’s 9th most valuable brand. McDonald’s dominates the world of fast

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How Art Connects People: Exploring the Impact of Graphic Designing – 2

In our previous blog, we delved into the fundamental ways graphic design acts as a universal language, transcending cultural and linguistic barriers. Now, let’s explore how this visual medium goes beyond mere communication and fosters deeper connections among people. Graphic Design as a Catalyst for Social Change Graphic design has the power to ignite social

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Understanding Colour Theory: A Comprehensive Guide for logo design

Overview A vital component of psychology, design, and even art is colour theory. It investigates the interactions, feelings, and messages that colours convey. Painting, graphic design, or just being interested in colour theory can all benefit from an understanding of colour theory. It can also help you appreciate aesthetics more in your work. We will

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The Artistry of Typography: A Journey Through Visual Language

Overview Typography has a significant impact on design, communication, and aesthetics. It is commonly defined as the art and practice of arranging type to make written material intelligible, legible, and appealing. Beyond its practical use, typography captures the spirit of visual language, impacting views, arousing feelings, and subtly communicating messages. This talk takes us on

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Unveiling the Art of Concept Development: A Journey into Creativity

Introduction  Concept development is the foundation that revolutionary ideas are built upon in the fields of innovation and advancement. It is the starting point, the place where organized thought and the elusive spark of imagination meet to create ground-breaking discoveries. This complex process is a tapestry of ingenuity, reflection, and improvement that is stitched together

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The Essence of Brand Identity: A Deep Dive into Logo Design

Overview When it comes to branding, a company’s logo serves as its representative. It’s the visual cornerstone that captures a brand’s essence in a single symbol, representing its values, personality, and promise. It’s critical for content writers exploring the field of brand identification to comprehend the subtleties of logo design. Let’s examine the many facets

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