How do you measure word-of-mouth marketing? It can be easier to track the effectiveness of word-of-mouth marketing with large-scale, expensive market surveys. You can also ask customers how they heard about your brand and use that as qualitative data. Email marketing can be helpful with this, as you can send a message to existing customers […]
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Marketing fatigue among consumers has been brought about by the never-ending flow of ads and promotions. Optimove found that 27% of consumers feel overwhelmed by the constant messages, while 66% want fewer ads. Buying recommendations are increasingly being sought by stressed shoppers from friends, family, or online communities who would like to know what others
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Explore the transformative power of the Metaverse, where brands can create, invest in, and monetize virtual experiences. Discover how integrating digital and physical products, like those seen at Metaverse Fashion Week, and crafting interactive virtual environments can elevate your brand. Learn from examples like Nike’s NIKELAND and see how strategic partnerships and immersive experiences can
Learn how the Golden Arches became a symbol of quality and a favourite for people all around the world. McDonalds: The fast-food restaurant chain that revolutionised the restaurant industry. McDonalds was once a single burger joint. Now it’s worth $106.4 billion and is the world’s 9th most valuable brand. McDonald’s dominates the world of fast
Discover the story behind McDonald’s famous logo and branding. Read More »
In our previous blog, we delved into the fundamental ways graphic design acts as a universal language, transcending cultural and linguistic barriers. Now, let’s explore how this visual medium goes beyond mere communication and fosters deeper connections among people. Graphic Design as a Catalyst for Social Change Graphic design has the power to ignite social
How Art Connects People: Exploring the Impact of Graphic Designing – 2 Read More »
Overview Art, a means of expressing emotions! It also has subcategories of its own. For centuries, art has had a profound impact on the development of society. It has taken on new varieties and moulded itself to fit the times. Since its inception, art has welcomed all viewpoints from its fans. Through the medium of
How Art Connects People: Exploring the Impact of Graphic Designing – 1 Read More »
Overview The art of brand storytelling has become more important than ever in today’s ‘fast’ digital world that bombards consumers with numerous messages on a daily basis. For branding agencies like https://intersectioninc.in/ , the ability to master and understand how digital stories work can differentiate their brands from others, establish stronger connections with their fans,
Brand Storytelling in the Digital Age: Crafting Narratives that Resonate Read More »
Overview As we stride into the year 2024, the landscape of branding continues to shift at a blistering tempo. Enterprises that stay ahead of the curve are those that embrace alteration and innovation with open arms. Here are the premier branding movements to monitor this season: 1. Authenticity and Transparency Customers today hunger for more
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Overview Social media’s impact on branding in the digital age is huge. It has become the forefront of consumer interaction, community building, and brand visibility, revolutionising how brands establish and maintain their presence in the market. The Evolution of Branding on Social Media Initially, social media was just a platform for personal expression and networking.
The Role of Social Media in Modern Branding: Trends and Tactics Read More »
Overview Being one of the most learned courses as well as the most talked topic, Graphic Designing is the hyped profession in rent times. People are getting out of the “Old Stereotypical” mindset of dreaming about pursuing only selected professions. The youth of now is willing to experiment with various job professions and are trying
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