Explore the transformative power of the Metaverse, where brands can create, invest in, and monetize virtual experiences. Discover how integrating digital and physical products, like those seen at Metaverse Fashion Week, and crafting interactive virtual environments can elevate your brand.
Learn from examples like Nike’s NIKELAND and see how strategic partnerships and immersive experiences can redefine brand engagement in this new digital frontier.
Metaverse is a fully functioning universe, allowing users to develop, possess, invest, and sell things. Moreover, users can also be identified and compensated for the labor they put into the Metaverse. Metaverse is a fully functioning universe, allowing users to develop, possess, invest, and sell things. Moreover, users can also be identified and compensated for the labor they put into the Metaverse. With the metaverse emphasizing a new level of importance on brand image, brands must more clearly define their personalities, core values, and stance on social issues (if they choose to do so) more than ever. Being everything to everyone is a death sentence to a brand as it makes it impossible to self-signal in an environment where self-signaling is the main reason for brand ownership.
It’s easy to imagine the purchase of a real product giving you ownership of its digital counterpart as a bonus — something that actually happened at the Metaverse Fashion Week, where you could “buy digital and physical versions of garments from selected brands; you can wear the digital in Decentraland and have the physical shipped to your door.
It’s not just about trading items, either. You can create virtual experiences that foster an emotional connection with your brand, like narrative content or interactive environments.
For example, if you’re a food brand, you could make a virtual factory tour and let users play a gamified version of your production process. A coffee brand could embed a 3D film that lets customers meet the farmers that grow their coffee beans.
Or take inspiration from Nike, who created an entire adventure playground within Roblox — a branded game-within-a-game called NIKELAND.
NIKELAND is enhanced by real-life movement, encouraging visitors to get more active. NIKELAND visitors can take advantage of accelerometers on their mobile devices to transfer offline movement to online play. For example, you can move your device and body IRL to pull off cool in-game moves like long jumps or speed runs.
Conclusion
As a branding firm, Intersection Inc. We can experiment and collaborate with other creators as well as companies. Partnering with others can open up the chances to generate an impressive experience that will be a double win for the parties involved.
